Monthly Archives: March 2011

Communication and engagement part 3 – Appreciation

Engagement and appreciation are dimensions of the communication spectrum (introduced in part one of this series). Fostering them will improve communication generally and better equip your organisation for stakeholder engagement. Part three looks at appreciation. Genuine and heartfelt appreciation is at the apex of communication. It facilitates our relationships, building enduring bonds. It’s a potent […]
Read More »

Communication and engagement part 2 – conceptual tools for engaging

In part one of this blog, I introduced the communication spectrum. In part two we will look at some conceptual tools to support an engagement ethos. The communication spectrum prompts us to ensure most of our communication is either engaging or appreciating. Here are a few tools to support engagement practices. In part three we […]
Read More »

Communication and engagement, part one – the communication spectrum

The term “communication” embraces the range of human interaction. Being more precise about the type of communication we want to enhance, enables us to better evaluate the quality of our communication, and move the organisation forward with specific communication skills, such as engagement. Communication is interaction. Messages are given and received verbally and non-verbally. When […]
Read More »

Stakeholder mapping

Stakeholder mapping is a key process for formalising your stakeholder engagement. Follow this four step process to establish a stakeholder map. Using a matrix to rate the factors that determine the relevance of each stakeholder group will provide another perspective on your business. AccountAbility’s AA1000 Stakeholder Engagement Standard specifies: “In order to design stakeholder engagement […]
Read More »

Fence post or tree? A metaphor for engagement

A fence post and a tree are both anchored in the earth. But they achieve it in totally different ways. A fence post is typically made out of wood, or perhaps concrete. If it is wood, it may be chemically treated to protect it from the organisms of decay in the soil. It is held […]
Read More »

Organising for engagement

Organisations that engage well, are generally doing well (see my online stakeholder engagement post). So how do we embed engagement processes into organisational design? As organising around hierarchy was a core process of industrial age organisations, engaging is a core process of 21st Century knowledge age organisations. This calls for a reorganisation of how we […]
Read More »

Stakeholder engagement and community building

Nascent engagement processes emerging in companies around the globe mirror community building dynamics happening in wider society. Both represent an epochal change in the way we communicate. And as we recognise the profundity and pervasiveness of this change, the principles that underpin these global changes have the potency to inform and guide our engagement efforts […]
Read More »