Monthly Archives: October 2011

Stakeholder engagement pays – a silver bullet?

Effective stakeholder engagement contributes both directly and indirectly to the bottom line. This post provides a sample of some proven benefits of stakeholder engagement for the major stakeholder groups. What is exciting, is that the generic communication skills at the heart of engagement are effective in diverse stakeholder settings. Surely engagement capability has to be […]
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Engagement and change: part 2 – lean thinking

This post by guest blogger Alex Twigg is the second part of a two-part post. Much of the change in workplaces over the last few decades has been predicated on notions of economic efficiency and have been known variously as “downsizing”, “rightsizing”, “outsourcing” and more recently as “mergers and acquisitions” – and as the Kotter […]
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Employee engagement and change – part one

When thinking about employee engagement I am struck by the how similar the employee engagement scores are from around the English speaking world. The results are all similarly low – around the 25 – 30 % mark. And it seems little really changes year after year. The costs of low engagement and ineffective change management David McLeod, […]
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Engaging a nation: lessons from the Rugby World Cup

In 2005, when New Zealand won hosting rights for the 2011 Rugby World Cup the negotiators had promised the event would be supported by a stadium of 4½  million – New Zealand’s population. They were confident – rugby is embedded into New Zealand culture and for many New Zealanders it is an integral part of […]
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Engagement and the value chain

A quiet revolution is underway that is transforming business practice. For years we talked about the supply chain. Companies can do good and enhance profitability by converting their supply chains to value chains. To keep it really simple, I believe the key difference between these chains is that various parts of the supply chain seek […]
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Staff engagement and the failure of HR

The Human Resource (HR) function has a fatal flaw in its very conception. It is a flaw that limits the ability of HR to foster better staff engagement. It is the inherently schizophrenic nature of the role – in that it has two typically contradictory functions, controlling the employment contract on the one hand, and […]
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Engaging stories: Fairtrade cotton

I mostly drink Fairtrade coffee, sometimes eat Fairtrade chocolate, but must confess, I don’t wear Fairtrade cotton. That will change now that I am reading Harriet Lamb’s Fighting the Banana Wars and Other Fairtrade Battles. Struggling to stay above the poverty line Harriet Lamb tells of cotton grower’s subsistence existence in Africa, where cotton supports […]
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Engagement explosion

If you consider the relatively recent development of stakeholder engagement, its fair to say that there has been an engagement explosion. Edward Freeman first articulated stakeholder theory in his 1984 book Strategic Management: A Stakeholder Approach. It took a decade or so to emerge from obscurity and the concept had to survive criticism from those […]
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