I have been blogging now, consistently for most of this year. I am starting to see the fruits of my labour as the search engines seem now to have discovered my blog.
Blogging as exploration and inquiry
I have been a student for most of my life, completing my formal education just a few years ago. Some of my experiences as a student were intense learning experiences, and most of what I learned was relevant. Blogging has been at least as intense as any formal learning. Why is this so?
While blogging, the central themes of stakeholder engagement and sustainability dominate, but I reference back to other disciplines that underpin them, such as communication, organisational learning and leadership, and from this mix, explore the world laterally and align areas of inquiry with these central themes and disciplines. For me, it has created intellectual discipline and a space for creativity that has enabled the generation of new ideas. The Communication Spectrum is a good example of the fruit of this process. I also enjoyed exploration of relevant “big picture” stuff, such as The End of Empires.
I am a Tom Peters fan. He has sold millions of books and started blogging in August 2006. In this video with Seth Godin he raves (as only Tom can rave) about blogging:
No single thing in the past 15 years professionally, has been more important than blogging. It has changed my life; It has changed my perspective; It has changed my intellectual outlook; It has changed my emotional outlook… and its the best damn marketing tool I have ever had.
While I am yet to harvest the benefits of marketing, I thoroughly endorse Tom’s comments.
In the same video, Seth Godin identifies blogging as a “free micro-publishing tool” and stresses its importance as a platform for people to express their voice and join conversations. Thus blogging is an essential engagement tool.
Given blogging’s potential to support intellectual inquiry and to provide a ubiquitous platform for voice, imagine the impact it will have on our world as it becomes more common. I believe it will, alongside a host of other democratising influences, provide great impetus for beneficial social change and the development of more cohesive communities.
If you lead an organisation, or are in an influential senior position, I hope you are blogging – it can only improve engagement.